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Campaign Branding (FYP)
Project type
Campaign Branding & Illustration
Description
The Mission: To rebrand the Malaysian Eksotika Papaya from an undervalued fruit into a celebrated National Icon.
The Concept: A "Vibrant Nutritive-Quest", an interactive Snake & Ladder game designed to educate users on the fruit's nutritional power (Vitamin A, C, E, and Papain).
The Strategy: Develop Papaya Wellness product through collaboration with Aeon Wellness.
The Design: A modern flat illustration style using a bold orange and yellow palette to reflect energy, freshness, and a festive "Fiesta" spirit.
The Outcome: A cohesive brand experience that bridges raw nutrition with lifestyle products like skincare masks and vitamin kits.
Date
November 2025 - March 2026
